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Marketing strategy : planning and implementation /

by Walker, Orville C; Boyd, Harper W; Larréché, Jean-Claude.
Material type: materialTypeLabelBookPublisher: Boston : Irwin/McGraw-Hill, c1999Edition: 3rd ed.Description: xxiii, 393 p. : ill. ; 26 cm.ISBN: 0256261180.Subject(s): Marketing -- Management
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.13 .W249 1999 (Browse shelf) Available

Includes bibliographical references and indexes.

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