Contemporary Marketing the foundation of contemporary marketing strategy /
by Baran, Roger J. David L. Kurtz; Galka, Robert J.
Material type: BookPublisher: New York, NY : Routledge, 2015Description: ix, 393 p. : ill. ; 26 cm.ISBN: 9780415896566 (hbk.); 9780415896573 (pbk.); 9780203107577 (ebook).Subject(s): Relationship marketing | Customer relations -- ManagementItem type | Location | Call number | Status | Date due |
---|---|---|---|---|
Books |
Epoka University Library
|
HF 5415.55 .B35 2013 (Browse shelf) | Available |
Includes bibliographical references (p. [369]-383) and index.
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