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Contemporary Marketing the foundation of contemporary marketing strategy /

by Baran, Roger J. David L. Kurtz; Galka, Robert J.
Material type: materialTypeLabelBookPublisher: New York, NY : Routledge, 2015Description: ix, 393 p. : ill. ; 26 cm.ISBN: 9780415896566 (hbk.); 9780415896573 (pbk.); 9780203107577 (ebook).Subject(s): Relationship marketing | Customer relations -- Management
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Epoka University Library
HF 5415.55 .B35 2013 (Browse shelf) Available
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HF 5415.5 .K86 2006 Customer relationship management : HF 5415.5 .K86 2006 Customer relationship management : HF 5415.5 .P458 2004 Managing customer relationships : HF 5415.55 .B35 2013 Contemporary Marketing HF 5415 C6944 1999 Strategic marketing management cases / HF 5415.K 636 2004 Principles of marketing / HF 5415.L2624 2006 Marketing /

Includes bibliographical references (p. [369]-383) and index.

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