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Advertising and integrated brand promotion, 5e /

by O'Guinn, Thomas C; Allen, Chris T; Semenik, Richard J.
Material type: materialTypeLabelBookPublisher: Australia ; Mason, OH : South-Western Cengage Learning, c2009Edition: 5th Ed.Description: xlii, 726 p. : col. ill. ; 28 cm.ISBN: 9780324568622 (student ed.); 0324568622 (student ed.); 9780324569407 (instructor's ed.); 0324569408 (instructor's ed.).Other title: Advertising & integrated brand promotion.Subject(s): Advertising | Advertising media planning
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5821 .O34 2009 (Browse shelf) Available

Includes bibliographical references and indexes.

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