Product Management
by Lehmann, Donald R [Donald.R LEHMANN Russell S. Winer]; Winer, Russell S [Donald.R LEHMANN Russell S. Winer].
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill/Irwin, 2005Edition: 4th ed.Description: xvi, 494 p. : ill. ; 24 cm.ISBN: 0072865989 (alk. paper).Subject(s): Product managementOnline resources: Publisher description | Table of contents
| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415.15.L44 2005 (Browse shelf) | Available |
Browsing Epoka University Library Shelves Close shelf browser
| HF 5415.13 .W249 1999 Marketing strategy : | HF 5415.135 .C72 1997 Strategic marketing / | HF 5415.135 .K47 1998 Strategic marketing problems : | HF 5415.15.L44 2005 Product Management | HF 5415.2.Z54 1997 Exploring marketing research / | HF 5415.2 .B26 2002 Introducing marketing research / | HF 5415.2 .B26 2002 Introducing marketing research / |
Includes bibliographical references and indexes.
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