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Product Management

by Lehmann, Donald R [Donald.R LEHMANN Russell S. Winer]; Winer, Russell S [Donald.R LEHMANN Russell S. Winer].
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill/Irwin, 2005Edition: 4th ed.Description: xvi, 494 p. : ill. ; 24 cm.ISBN: 0072865989 (alk. paper).Subject(s): Product managementOnline resources: Publisher description | Table of contents
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.15.L44 2005 (Browse shelf) Available
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HF 5415.13 .W249 1999 Marketing strategy : HF 5415.135 .C72 1997 Strategic marketing / HF 5415.135 .K47 1998 Strategic marketing problems : HF 5415.15.L44 2005 Product Management HF 5415.2.Z54 1997 Exploring marketing research / HF 5415.2 .B26 2002 Introducing marketing research / HF 5415.2 .B26 2002 Introducing marketing research /

Includes bibliographical references and indexes.

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