Marketing /
by Lamb, Charles W; Hair, Joseph F; McDaniel, Carl D.
Material type:
BookPublisher: Mason, Ohio : Thomson/South-Western, c2006Edition: 8th ed., instructor's ed.Description: xlviii, 736 p. : col. ill. ; 29 cm.ISBN: 0324317174 (instructor's ed.).Subject(s): Marketing | Marketing -- Management
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Books
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Epoka University Library
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HF 5415.L2624 2006 (Browse shelf) | Available |
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| HF 5415.55 .B35 2013 Contemporary Marketing | HF 5415 C6944 1999 Strategic marketing management cases / | HF 5415.K 636 2004 Principles of marketing / | HF 5415.L2624 2006 Marketing / | HF 5415.M297453 2005 Marketing principles and best practices / | HF 5415.M 3345 2010 Marketing : | HF 5415 .13 .B565 2005 Business to business marketing management : |
Includes bibliographical references (p. 702-717) and index.
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