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Marketing principles and best practices /

by [hoffman]; Hoffman, K. Douglas.
Material type: materialTypeLabelBookPublisher: Mason, Ohio : Thomson/South-Western, c2005Edition: 3rd ed.Description: xlii, 598 p. : col. ill. ; 29 cm.ISBN: 0324200447 (Student ed. package); 0324200447 (Student ed. core); 0324225180 (Intl. stud. ed. package); 0324225199 (Int.. stud. ed. core).Uniform titles: Marketing.Subject(s): Marketing
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.M297453 2005 (Browse shelf) Available

Rev. ed. of: Marketing : best practices. 2nd ed. c2003.

Includes bibliographical references and indexes.

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