Marketing principles and best practices /
by [hoffman]; Hoffman, K. Douglas.
Material type:
BookPublisher: Mason, Ohio : Thomson/South-Western, c2005Edition: 3rd ed.Description: xlii, 598 p. : col. ill. ; 29 cm.ISBN: 0324200447 (Student ed. package); 0324200447 (Student ed. core); 0324225180 (Intl. stud. ed. package); 0324225199 (Int.. stud. ed. core).Uniform titles: Marketing.Subject(s): Marketing
| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415.M297453 2005 (Browse shelf) | Available |
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| HF 5415 C6944 1999 Strategic marketing management cases / | HF 5415.K 636 2004 Principles of marketing / | HF 5415.L2624 2006 Marketing / | HF 5415.M297453 2005 Marketing principles and best practices / | HF 5415.M 3345 2010 Marketing : | HF 5415 .13 .B565 2005 Business to business marketing management : | HF 5415 .2 .A14 2007 Marketing research / |
Rev. ed. of: Marketing : best practices. 2nd ed. c2003.
Includes bibliographical references and indexes.
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