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Marketing management /

by Bagozzi, Richard P.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c1998Description: xxii, 718 p. : col. ill. ; 27 cm.ISBN: 0023051620.Subject(s): Marketing -- Management
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Epoka University Library
HF 5415.13 .M35223 1998 (Browse shelf) Available
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HF 5415.13 .K64 2003 Marketing Management HF 5415.13 .K64 2003 Marketing Management HF 5415.13 .K64 2003 Marketing Management HF 5415.13 .M35223 1998 Marketing management / HF5415.13 .M352324 2008 Marketing management : HF 5415.13 .P387 2001 Marketing management : HF 5415.13 .W249 1999 Marketing strategy :

Includes bibliographical references and index.

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