Marketing management /
by Bagozzi, Richard P.
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c1998Description: xxii, 718 p. : col. ill. ; 27 cm.ISBN: 0023051620.Subject(s): Marketing -- Management
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Books
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Epoka University Library
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HF 5415.13 .M35223 1998 (Browse shelf) | Available |
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| HF 5415.13 .K64 2003 Marketing Management | HF 5415.13 .K64 2003 Marketing Management | HF 5415.13 .K64 2003 Marketing Management | HF 5415.13 .M35223 1998 Marketing management / | HF5415.13 .M352324 2008 Marketing management : | HF 5415.13 .P387 2001 Marketing management : | HF 5415.13 .W249 1999 Marketing strategy : |
Includes bibliographical references and index.
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