Strategic marketing management cases /
by Cravens, David W [David W.Cravens, Charles W.Lamb Jr, Victoria L. Crittenden]; Lamb, Charles W [David W.Cravens, Charles W.Lamb Jr, Victoria L. Crittenden]; Crittenden, Victoria Lynn.
Material type:
BookSeries: The Irwin/McGraw-Hill series in marketing. Publisher: Boston : Irwin/McGraw-Hill, 1999Edition: 6th ed.Description: xvi, 624 p. : ill. ; 26 cm. + 1 computer disc (3 1/2 in.).ISBN: 0075618877.Subject(s): Marketing -- Case studies
| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415 C6944 1999 (Browse shelf) | Available |
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| HF 5415.5 .K86 2006 Customer relationship management : | HF 5415.5 .P458 2004 Managing customer relationships : | HF 5415.55 .B35 2013 Contemporary Marketing | HF 5415 C6944 1999 Strategic marketing management cases / | HF 5415.K 636 2004 Principles of marketing / | HF 5415.L2624 2006 Marketing / | HF 5415.M297453 2005 Marketing principles and best practices / |
Includes bibliographical references and index of cases.
System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.
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