Cases in strategic marketing /
by Rosenthal, David W [David Rosenthal, Lew G. Brown]; Brown, Lew G [David Rosenthal, Lew G. Brown].
Material type:
BookPublisher: Upper Saddle River, NJ : Prentice Hall, c2000Description: xiii, 610 p. : ill. ; 26 cm.ISBN: 0130863599.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies
| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415.135 .R67 2000 (Browse shelf) | Available |
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| HF 5415.135 .C72 2006 Strategic marketing / | HF 5415.135 .K47 1998 Strategic marketing problems : | HF 5415.135 .K47 2001 Strategic marketing problems : | HF 5415.135 .R67 2000 Cases in strategic marketing / | HF 5415.15 .L44 2005 Product management / | HF 5415.2 .M29 2007 Marketing research | HF 5415.2 .M29 2007 Marketing research : |
Includes bibliographical references.
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