Strategic marketing problems : cases and comments /
by Kerin, Roger A [Roger A. Kerin, Robert A.Peterson]; Peterson, Robert A. (Robert Allen) [Roger A. Kerin, Robert A.Peterson].
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2001Edition: 9th ed.Description: xiii, 729 p. : ill. ; 29 cm.ISBN: 0130284211.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies
| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415.135 .K47 2001 (Browse shelf) | Available |
Browsing Epoka University Library Shelves Close shelf browser
| HF 5415 .135 .C72 2003 Strategic marketing / | HF 5415.135 .C72 2006 Strategic marketing / | HF 5415.135 .K47 1998 Strategic marketing problems : | HF 5415.135 .K47 2001 Strategic marketing problems : | HF 5415.135 .R67 2000 Cases in strategic marketing / | HF 5415.15 .L44 2005 Product management / | HF 5415.2 .M29 2007 Marketing research |
Includes bibliographical references and indexes.
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