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Strategic marketing /

by Cravens, David W [Cravens, David W.]; [Cravens, David W.].
Material type: materialTypeLabelBookSeries: The Irwin series in marketing. Publisher: Chicago : Irwin, c1997Edition: 5th ed.Description: xviii, 670 p. : ill. ; 24 cm.ISBN: 0256214387.Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studies
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.135 .C72 1997 (Browse shelf) Available
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HF5415.13 .M352324 2008 Marketing management : HF 5415.13 .P387 2001 Marketing management : HF 5415.13 .W249 1999 Marketing strategy : HF 5415.135 .C72 1997 Strategic marketing / HF 5415.135 .K47 1998 Strategic marketing problems : HF 5415.15.L44 2005 Product Management HF 5415.2.Z54 1997 Exploring marketing research /

Includes bibliographical references and indexes.

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