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Marketing management : a strategic, decision-making approach /

by [Boyd, Harper W.]; Boyd, Harper W [Boyd, Harper W.].
Material type: materialTypeLabelBookSeries: The McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill, c2002Edition: 4th ed.Description: xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.).ISBN: 0072315237 (alk. paper).Subject(s): Marketing -- Management
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Epoka University Library
HF 5415.13 .B669 2002 (Browse shelf) Available
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HF 5415.13 .A435 2007 Strategic marketing : HF 5415.13 .A435 2007 Strategic marketing : HF 5415.13 .A523 2004 Strategic marketing management / HF 5415.13 .B669 2002 Marketing management : HF 5415.13 .C264 2007 Managing marketing in the 21st century : HF 5415.13 .C33 2014 Marketing strategy / HF 5415.13 .C533 2005 Strategic marketing management

Includes bibliographical references and indexes.

System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.

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