Strategic marketing problems : cases and comments /
by Kerin, Roger A [Roger A. Kerin, Robert A. Peterson]; Peterson, Robert A. (Robert Allen) [Roger A. Kerin, Robert A. Peterson].
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c1998Edition: 8th ed.Description: xii, 723 p. : ill. (some col.), maps ; 28 cm.ISBN: 0136328601.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies
| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415.135 .K47 1998 (Browse shelf) | Available |
Browsing Epoka University Library Shelves Close shelf browser
| HF 5415.13 .W547 2005 Strategic marketing management : | HF 5415 .135 .C72 2003 Strategic marketing / | HF 5415.135 .C72 2006 Strategic marketing / | HF 5415.135 .K47 1998 Strategic marketing problems : | HF 5415.135 .K47 2001 Strategic marketing problems : | HF 5415.135 .R67 2000 Cases in strategic marketing / | HF 5415.15 .L44 2005 Product management / |
Includes bibliographical references and indexes.
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