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Advertising,Promotion, and other aspects of integrated marketing communications

by [Shimp, Terence A.].
Publisher: Mason, OH Thomson/South-Western, 2007Edition: 7th ed.Description: xxii,. 629 p ill. 29 cm.ISBN: |a.Subject(s): -- Sales promotion. -- Advertising. -- Direct marketingOnline resources: Contributor biographical information |u Table of contents only |u
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Epoka University Library
HF5415.123 .S54 2007 (Browse shelf) Available

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practitioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

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