Strategic brand communication campaigns /
by Schultz, Don E; Barnes, Beth E; Schultz, Don E.
Material type:
BookPublisher: Lincolnwood, Ill. : NTC Business Books, c1999Edition: 5th ed.Description: xxi, 378 p. : ill. ; 24 cm.ISBN: 0844229520.Subject(s): Advertising campaignsOnline resources: Publisher description | Table of contents
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Books
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Epoka University Library
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HF5823 .S3636 1999 (Browse shelf) | Available |
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| HF 5821 .O34 2009 Advertising and integrated brand promotion, 5e / | HF 5823.W455 2006 Advertising : | HF 5823 .K3443 2009 Cases in advertising management | HF5823 .S3636 1999 Strategic brand communication campaigns / | HF 657 .E 2018 Contemporary Issues in Accounting : | HF 76.87 .H39 2004 Absolute beginner's guide to launching an eBay business / | HF.1017 .A6 2014 Statistics for business and economics / |
Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.
Includes bibliographical references and index.
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