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Contemporary marketing.

by [David L.Kurtz].
Material type: materialTypeLabelContinuing ResourceSeries: Dryden Press marketing series: ; Dryden Press publications in marketing: ; Dryden Press series in marketing: Analytics: Show analyticsPublisher: Hinsdale, Ill. : Dryden Press, 1974-Description: v. : ill. ; 24-28 cm.ISBN: 9780324580211.ISSN: 9780324580211.Subject(s): Marketing
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Epoka University Library
HF 5410 .D 2009 (Browse shelf) Available

Published: Fort Worth, TX: Harcourt College Publishers, 2001- ; Mason, OH : South-Western.

Updated annually in softcover between eds., 2002- (e.g., 2002 updates 10th ed.(2001)).

Vols. for 1974-<1977> have companion publication: Study guide to Boone/Kurtz Contemporary marketing.

Vol. for 1977 issued also in expanded form as: Foundations of marketing, [1st ed.].

Vols. for 1977-<1983> have companion publication: Cases for analysis in marketing.

Vols. for <11th ed.-> have CD-ROM.

Latest issue consulted: 2009 ed.

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