Contemporary marketing.
by [David L.Kurtz].
Material type:
Continuing ResourceSeries: Dryden Press marketing series: ; Dryden Press publications in marketing: ; Dryden Press series in marketing: Analytics: Show analyticsPublisher: Hinsdale, Ill. : Dryden Press, 1974-Description: v. : ill. ; 24-28 cm.ISBN: 9780324580211.ISSN: 9780324580211.Subject(s): Marketing
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Epoka University Library
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HF 5410 .D 2009 (Browse shelf) | Available |
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| HF 5387 .H4645 2009 Business ethics : | HF 5387 .H4645 2009 Business ethics : | HF 5387 .H4645 2009 Business ethics : | HF 5410 .D 2009 Contemporary marketing. | HF 5415.123 .S54 2010 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123 .S54 2007 Advertising,Promotion, and other aspects of integrated marketing communications | HF5415.123 .S54 2007 Advertising, promotion, and other aspects of integrated marketing communications / |
Published: Fort Worth, TX: Harcourt College Publishers, 2001- ; Mason, OH : South-Western.
Updated annually in softcover between eds., 2002- (e.g., 2002 updates 10th ed.(2001)).
Vols. for 1974-<1977> have companion publication: Study guide to Boone/Kurtz Contemporary marketing.
Vol. for 1977 issued also in expanded form as: Foundations of marketing, [1st ed.].
Vols. for 1977-<1983> have companion publication: Cases for analysis in marketing.
Vols. for <11th ed.-> have CD-ROM.
Latest issue consulted: 2009 ed.
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