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Advertising, promotion, and other aspects of integrated marketing communications /

by Shimp, Terence A.
Material type: materialTypeLabelBookPublisher: Mason, Ohio : South-Western Cengage Learning, c2010Edition: 8th ed.Description: xx, 668 p. : ill. (some col.) ; 29 cm.ISBN: 9780324593600 (hbk.); 0324593600 (hbk.).Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketing
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