Services marketing :
by Bruhn, Manfred.
Material type:
BookPublisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2006Description: xxvi, 478 p. : ill. ; 25 cm.ISBN: 9781285431536.Subject(s): Service industries -- Marketing -- Management | Customer services -- Marketing -- Management | Business logistics
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Books
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Epoka University Library
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HD 9980.5 .D78 2017 (Browse shelf) | Available |
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| HD 9944 .A2N54 1980 Facts about furs / | HD 9980.1 C45 2012 Services marketing / | HD 9980.5.F549 2008 Service management : | HD 9980.5 .D78 2017 Services marketing : | HD9980.5 .S42517 2011 Service marketing / | HD 9980.5 .Z45 2009 Services marketing : | HD 9980.5 .Z45 2013 Services marketing : |
Includes bibliographical references (p. 449-466) and index.
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