E-business and e-commerce management : strategy, implementation, and practice /
by Chaffey, Dave.
Publisher: New York : FT Prentice Hall, c2007Edition: 3rd ed.ISBN: 0273707523 (pbk. : alk. paper).Other title: Ebusiness and ecommerce management.Subject(s): Electronic commerce | Business enterprises -- Computer networks
Contents:
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5548 .32 .C472 2007 (Browse shelf) | Available |
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| HF 5548.2 .O23 2001 Introduction to information systems : | HF 5548.2 .O23 2008 Introduction to information systems / | HF 5548.2 .P654 2009 Management science : | HF 5548 .32 .C472 2007 E-business and e-commerce management : | HF 5548 .32 .E186 2001 E-commerce : | HF 5548 .32 .H367 2007 Business process change : | HF 5548.32 .I28 2004 The ICT revolution : |
Includes bibliographical references and index.
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
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