Strategic marketing /
by Cravens, David W; Piercy, Nigel.
Series: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill Irwin, c2003Edition: 7th ed.Description: xviii, 843 p. : ill., maps ; 26 cm.ISBN: 0072466650 (student : alk. paper); 0071151613 (international : alk. paper).Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Case studies. -- ManagementOnline resources: Publisher description | Table of contents| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415 .135 .C72 2003 (Browse shelf) | Available |
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| HF 5415 .13 .P542 2002 Market-led strategic change : | HF 5415 .13 .T735 2008 Ekspert i Marketingut : | HF 5415.13 .W547 2005 Strategic marketing management : | HF 5415 .135 .C72 2003 Strategic marketing / | HF 5415.135 .C72 2006 Strategic marketing / | HF 5415.135 .K47 1998 Strategic marketing problems : | HF 5415.135 .K47 2001 Strategic marketing problems : |
Includes bibliographical references and indexes.
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