Analysis for marketing planning /
by Lehmann, Donald R; Winer, Russell S.
Series: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Edition: 5th ed.Description: xii, 256 p. : ill. ; 23 cm.ISBN: 0070275475 (alk. paper).Subject(s): Marketing -- Management. -- United StatesOnline resources: Publisher description | Table of contents| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415 .13 .L395 2002 (Browse shelf) | Available |
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| HF 5415 .13 .J35 1997 Marketing planning & strategy / | HF 5415.13 .L315 2005 Marketing management : | HF 5415.13 .L337 2001 Marketing management / | HF 5415 .13 .L395 2002 Analysis for marketing planning / | HF 5415.13 .L5883 2007 Services marketing : | HF 5415.13 .M44 2008 Bazat e Marketingut / | HF 5415 .13 .P542 2002 Market-led strategic change : |
Includes bibliographical references and index.
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