Strategic advertising management /
by Percy, Larry; Elliott, Richard H.
Publisher: Oxford ; New York : Oxford University Press, 2009Edition: 3rd ed.Description: xviii, 424 p. : ill. (some col.) ; 25 cm.ISBN: 9780199532575; 0199532575.Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingOnline resources: Table of contents only | Publisher description| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5438.5 .P475 2009 (Browse shelf) | Available | |
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Books
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Epoka University Library
|
HF 5438.5 .P475 2009 (Browse shelf) | Available |
Browsing Epoka University Library Shelves Close shelf browser
| HF 5438.25 .W2933 2004 Selling : | HF 5438.3 .R527 1992 Selling by phone : | HF 5438.4 .O24 2007 Managing sales leads : | HF 5438.5 .P475 2009 Strategic advertising management / | HF 5438.5 .P475 2009 Strategic advertising management / | HF 5438.8 .P75 .T73 2010 Psikologjia e shitjes : | HF 5474 .A2 .K87 2001 Markets and moral regulation : |
Includes bibliographical references and index.
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