Business marketing management : a strategic view of industrial and organizational markets /
by Hutt, Michael D; Speh, Thomas W.
Series: The Dryden Press series in marketing. Publisher: Fort Worth, TX : Harcourt College Publishers, c2001Edition: 7th ed.Description: xxxii, 716 p. : 26 cm.ISBN: 0030291798.Subject(s): Industrial marketing -- Case studies. -- Management| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415.13 .H87 2001 (Browse shelf) | Available |
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| HF 5415.13 .C45 2005 Marketingu : | HF 5415.13 .C533 2001 Supply chain management : | HF 5415.13 .C533 2007 Supply chain management : | HF 5415.13 .H87 2001 Business marketing management : | HF 5415 .13 .J35 1997 Marketing planning & strategy / | HF 5415.13 .L315 2005 Marketing management : | HF 5415.13 .L337 2001 Marketing management / |
Includes bibliographical references and indexes.
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