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Advertising : from fundamentals to strategies /

by Rothschild, Michael L.
Publisher: Lexington, Mass. : D.C. Heath., c1987Description: xviii, 776, 12 p., [4] p. of plates : ill. (some col.) ; 27 cm.ISBN: 0669072133.Subject(s): Advertising -- Management | Advertising
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5823 .R678 1987 (Browse shelf) Available

Includes bibliographies and index.

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