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The CRM handbook : a business guide to customer relationship management /

by Dyche, Jill.
Series: Addison-Wesley information technology series. Publisher: Boston : Addison Wesley, c2002Description: xxiv, 307 p. : ill. ; 24 cm.ISBN: 9780201730623.Subject(s): Customer relations -- Management
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Epoka University Library
HF 5415.5 .D93 2002 (Browse shelf) Available

Includes bibliographical references (p. 281-286) and index.

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