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Dictionary of marketing and communication; including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences

by Jefkins, Frank William.
Publisher: Aylesbury, Intertext, 1973Description: [5], 121 p. 24 cm.ISBN: 0700202188.Subject(s): Communication -- Dictionaries | Advertising -- Dictionaries | Marketing -- Dictionaries
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Epoka University Library
HF 5415 .J438 1973 (Browse shelf) Available
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HF 5415 .C58 1996 Dictionary of marketing HF 5415 .C6944 1996 Strategic marketing management cases / HF 5415 .D753 1994 Marketing management and strategy / HF 5415 .J438 1973 Dictionary of marketing and communication; HF 5415 .K625 2013 Marketing : HF 5415 .K636 2010 Principles of marketing / HF 5415.123 .S65 1993 Marketing communications :

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