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Marketing research : an applied orientation /

by Malhotra, Naresh K.
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Edition: 5th ed.Description: 1 v. (various pagings) : ill., map ; 29 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0132279460; 0132221179; 9780132221177.Subject(s): Marketing research -- Methodology | Marketing researchOnline resources: Table of contents
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.2 .M29 2007 (Browse shelf) Available
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HF 5415.135 .K47 2001 Strategic marketing problems : HF 5415.135 .R67 2000 Cases in strategic marketing / HF 5415.15 .L44 2005 Product management / HF 5415.2 .M29 2007 Marketing research : HF 5415.2 .M29 2007 Marketing research : HF 5415.2 .S688 1998 Marketing research : HF 5415.2 .Z54 2007 Exploring marketing research /

"SPSS student version 14.0"--CD-ROM.

Includes bibliographical references and index.

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