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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).
Series: McGraw-Hill/Irwin series in marketing. Publisher: New York : McGraw-Hill, c2005Edition: 7th ed.Description: xxv, 578 p. : ill. ; 27 cm.ISBN: 0072864877 (alk. paper); 0071111778 (international : alk. paper).Subject(s): Marketing | Consumer behaviorOnline resources: Contributor biographical information | Table of contents | Publisher description
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Item type Location Call number Copy number Status Date due
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Epoka University Library
HF 5415.3 .P468 2005 (Browse shelf) 1 Available
Books Books
Epoka University Library
HF 5415.3 .P468 2005 (Browse shelf) 2 Available
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HF 5415.2 .Z54 2007 Exploring marketing research / HF5415.3 .P468 2001 Consumer behavior and marketing strategy / HF 5415.3 .P468 2005 Consumer behavior and marketing strategy / HF 5415.3 .P468 2005 Consumer behavior and marketing strategy / HF 5415.32 .E53 2006 Consumer behavior / HF 5415.32 .S35 2007 Consumer behavior / HF 5415 .32 .S6 2013 Consumer behavior :

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