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Consumer behavior : buying, having, and being /

by Solomon, Michael R.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2009Edition: 8th ed.Description: xxv, 694 p. : col. ill. ; 29 cm.ISBN: 9780136015963; 0136015964.Subject(s): Consumer behaviorOnline resources: Table of contents
Contents:
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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Epoka University Library
HF 5415.32. S6 2009 (Browse shelf) Available
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HF 5415.265. Q46 2016 Social media strategy : HF 5415.32.S6 2019 Consumer Behavior Buiyng, Having and Being HF 5415.32 .E53 2006 Consumer behavior / HF 5415.32. S6 2009 Consumer behavior : HF 5415.35.S 65 2006 Marketing : HF 5415.5. B875 2015 Customer relationship management : HF 5415.5 .K86 2006 Customer relationship management :

Includes bibliographical references and indexes.

Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.

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