Marketing research : an applied orientation /
by Malhotra, Naresh K.
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Edition: 5th ed.Description: 1 v. (various pagings) : ill., map ; 29 cm. +.ISBN: 0132086077; 9780132086073.Subject(s): Marketing research -- Methodology | Marketing researchOnline resources: Table of contents| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415.2 .M29 2007 (Browse shelf) | Available |
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| HF 5415.135 .R67 2000 Cases in strategic marketing / | HF 5415.15 .L44 2005 Product management / | HF 5415.2 .M29 2007 Marketing research | HF 5415.2 .M29 2007 Marketing research : | HF 5415.2 .S688 1998 Marketing research : | HF 5415.2 .Z54 2007 Exploring marketing research / | HF5415.3 .P468 2001 Consumer behavior and marketing strategy / |
"SPSS student version 14.0"--CD-ROM.
Pearson International Edition
Includes bibliographical references and index.
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