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Customer relationship management : a database approach /

by Kumar, V; Reinartz, Werner J.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2006Description: xxiv, 323 p. : ill. ; 26 cm.ISBN: 0471271330.Subject(s): Customer relations -- Management | Customer relations -- Data processingOnline resources: Table of contents only | Contributor biographical information | Publisher description
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Epoka University Library
HF 5415.5 .K86 2006 (Browse shelf) Available
Books Books
Epoka University Library
HF 5415.5 .K86 2006 (Browse shelf) Available
Books Books
Epoka University Library
HF 5415.5 .K86 2006 (Browse shelf) Available
Books Books
Epoka University Library
HF 5415.5 .K86 2006 (Browse shelf) Available
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HF 5415.32. S6 2009 Consumer behavior : HF 5415.35.S 65 2006 Marketing : HF 5415.5. B875 2015 Customer relationship management : HF 5415.5 .K86 2006 Customer relationship management : HF 5415.5 .K86 2006 Customer relationship management : HF 5415.5 .K86 2006 Customer relationship management : HF 5415.5 .K86 2006 Customer relationship management :

Includes bibliographical references and index.

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