Strategic marketing : an applied perspective / Karel Jan Alsem.
Alsem, K. J.
Marketing Management.
HF5415.13 .A435 2007
658.8/101 22
Includes bibliographical references and index.
Boston : McGraw-Hill,
c2007.
c2007.
2007
Text
xi, 324 p. :
http://www.loc.gov/catdir/enhancements/fy0642/2006013722-t.html
http://www.loc.gov/catdir/enhancements/fy0642/2006013722-d.html
eng