Marketing strategy
planning and implementation
Walker, Orville C.
creator
Boyd, Harper W.
Larréché, Jean-Claude.
text
bibliography
mau
Boston
Irwin/McGraw-Hill
c1999
1999
3rd ed.
monographic
eng
xxiii, 393 p. : ill. ; 26 cm.
Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
Includes bibliographical references and indexes.
Marketing
Management
HF5415.13 .W249 1999
658.8/02
0256261180
98008631
DLC
980608
20200110140007.0
2613972