@book{10069, year = {c2006.}, title = {Contemporary advertising /}, publisher = {McGraw-Hill,}, address = {Boston, Mass. :}, url = {http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html}, note = {Includes indexes.}, author = {Arens, William F.}, edition = {10th ed.} }