Marketing management
Kotler, Philip.
creator
Keller, Kevin Lane
1956-
text
bibliography
nju
Upper Saddle River, N.J
Prentice Hall
c2012
2012
14th [ed.]
monographic
eng
xxii, 657, [127] p. : col. ill. ; 29 cm.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
Philip Kotler, Kevin Lane Keller.
Includes bibliographical references and index.
Marketing
Management
HF5415.13 .K64 2012
658.8
9780132102926
0132102927
2010046655
DLC
101104
20200115143307.0
16533468