TY - BOOK AU - Masterson, Rosalind. AU - Pickton, David. TI - Marketing: an introduction SN - 9781849205 AV - HF5415 .M3345 2010 U1 - 658.8 22 PY - 2010/// CY - London, Thousand Oaks, Calif. PB - SAGE KW - Marketing N1 - Includes bibliographical references and index ER -