Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Lamb, Charles W.
Hair, Joseph F.
McDaniel, Carl D.
Marketing.
Marketing Management.
HF5415 .L2624 2006
658.8 22
Includes bibliographical references (p. 702-717) and index.
Mason, Ohio : Thomson/South-Western,
c2006.
c2006.
2006
Text
xlviii, 736 p. :
eng