Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
Lal, Rajiv. Rajiv Lal, John A.Quelch and V.Kasturi Rangan
Quelch, John A. Rajiv Lal, John A.Quelch and V.Kasturi Rangan
Rangan, V. Kasturi
Marketing Management.
Marketing Management Case studies.
HF5415.13 .L315 2005
658.8 22
Includes bibliographical references and index.
New York, N.Y. : McGraw-Hill/Irwin,
c2005.
c2005.
2005
Text
xiii, 812 p. :
http://www.loc.gov/catdir/toc/mh041/2004042585.html
http://www.loc.gov/catdir/enhancements/fy0632/2004042585-d.html
eng
McGraw-Hill/Irwin series in marketing