TY - BOOK AU - Jain, Subhash C., AU - TI - Marketing planning & strategy SN - 053885283b AV - HF5415.13 .J35 1997 U1 - 658.8/02 20 PY - 1997/// CY - Cincinnati, Ohio PB - South-Western Pub. KW - Marketing KW - Management N1 - Includes bibliographical references and indexes ER -