01522cam a22003854a 4500
17081417
OSt
20200124105616.0
111212s2013 nyua b 001 0 eng
2011051073
9780078112058 (alk. paper)
0078112052
(OCoLC)ocn768480373
DLC
eng
DLC
YDXCP
BTCTA
C#P
CDX
DLC
pcc
HD9980.5
.Z45 2013
658.8
23
Zeithaml, Valarie A.
Services marketing :
integrating customer focus across the firm /
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
6th ed.
New York :
McGraw-Hill Irwin,
c2013.
xxvii, 642 p. :
ill. ;
26 cm.cm.
Includes bibliographical references and index.
Service industries
Marketing.
Customer services.
Marketing.
Bitner, Mary Jo.
Gremler, Dwayne D.
Contributor biographical information
http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-b.html
Publisher description
http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Table of contents only
http://www.loc.gov/catdir/enhancements/fy1408/2011051073-t.html
7
cbc
orignew
1
ecip
20
y-gencatlg
lcc
BK
xj07 2011-12-12
xj07 2011-12-12 (telework) to Dewey
xn03 2012-06-05 1 copy rec'd., to CIP ver.
10151
10151
0
EUL
9120
0
0
EUL
HD_9980_500000000000000__Z45_2
ddc
BK
0
2020-01-24
2020-01-24
9496
2020-01-24
HD 9980.5 .Z45 2013