Strategic marketing / David W. Cravens, Nigel F. Piercy.
Cravens, David W. David W. CRAVENS, Nigel F. PIERCY
Piercy, Nigel. David W. CRAVENS, Nigel F. PIERCY
Marketing Decision making.
Marketing Management.
Marketing Management Case studies.
HF5415.135 .C72 2006
658.8/02 22
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
Boston, Mass. : McGraw-Hill,
c2006.
c2006.
2006
Text
xvii, 726 p. :
http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
http://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
eng
McGraw-Hill/Irwin series in marketing