Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan.
Parasuraman, A.
Grewal, Dhruv.
Krishnan, R. (Ramu)
Marketing research.
HF5415.2 .P37 2004
9207 22 HF 5415.2 .P37 2004
Includes bibliographical references and indexes.
Boston : Houghton Mifflin,
c2004.
c2004.
2004
Text
xxi, 643 p. :
http://www.loc.gov/catdir/toc/fy0701/2001131541.html
eng