01741cam a22003614a 4500
15412047
OSt
20210524140102.0
080814s2009 enka b 000 0 eng
2008935275
GBA908704
bnb
014889732
Uk
9781848601178 (set)
1848601174 (set)
(OCoLC)ocn300404206
UKM
UKM
YDXCP
CDX
DLC
ukblsr
lccopycat
HF 5415.13
.C33 2010
9064
22
HF 5415.13 .C33 2010
Marketing strategy /
: [Ferrell Hartline]; [Ferrell Hartline]; [Ferrell Hartline]. Additional author(s): Clow, Kenneth E; Baack, Donald.
Additional author(s): Clow, Kenneth E; Baack, Donald.
London :
SAGE,
2009.
6 v. :
ill. ;
25 cm.
SAGE library in marketing
Includes bibliographical references.
v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies -- product strategy and promotion strategy -- v. 4. Marketing-mix strategies -- distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.
Marketing
Management.
Marketing
Planning.
Strategic planning.
[Ferrell Hartline]; [Ferrell Hartline]; [Ferrell Hartline]
7
cbc
copycat
2
ncip
20
y-gencatlg
ddc
BK
xj06 2009-09-09 z-processor
xj00 2009-10-07 to USPL/SS
xj11 2009-12-23 to Dewey
10350
10350
0
BK
2022-07-20
EUL
0
HF 5415.13 .C33 2014
2022-05-16
9748
1
9064
2021-05-24
0
HF_5415_130000000000000__C33_2
2021-05-24
ddc
0
EUL