TY - BOOK AU - 1 TI - Marketing strategy SN - 9781848601 AV - HF 5415.13 .C33 2010 U1 - 9064 22 PY - 2009/// CY - London PB - SAGE KW - Marketing KW - Strategic planning KW - Management KW - Planning N1 - Includes bibliographical references; v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies -- product strategy and promotion strategy -- v. 4. Marketing-mix strategies -- distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy ER -