@book{10420, publisher = {McGraw-Hill/Irwin,}, year = {c2007.}, author = {Peter, J. Paul. and Donnelly, James H.}, title = {Marketing management :}, address = {Boston :}, edition = {8th ed.}, url = {http://www.loc.gov/catdir/enhancements/fy0665/2005056244-t.html} }