B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.
Business to business brand management
Kotler, Philip.
Pfoertsch, Waldemar.
Michi, Ines.
Brand name products Management.
Brand name products Case studies.
HD69.B7 K68 2006
HD69.B7.K68 2006
Includes bibliographical references (p. [331]-342) and index.
Berlin ; New York : Springer,
c2006.
c2006.
2006
Text
xvi, 357 p. :
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