Advertising
from fundamentals to strategies
Rothschild, Michael L.
creator
text
tu
Lexington, Mass
D.C. Heath.
c1987
eng
xviii, 776, 12 p., [4] p. of plates : ill. (some col.) ; 27 cm.
Michael L. Rothschild.
Includes bibliographies and index.
Advertising
Management
Advertising
HF5823 .R678 1987
659.1
0669072133
DLC
130704
20140528154337.0
5603